Nicole oversees strategy execution at HBF as part of the newly formed Value Orchestration Office; ensuring HBF’s most valuable ideas deliver results faster.
Nicole has over 25 years’ experience in business strategy and operations in organisations in Sydney, Perth and North America. Nicole has had a diverse career, spanning both consultancy and in-house roles, working in product management and marketing in FMCG, financial services and lotteries businesses. Nicole was General Manager at Marketforce until 2019, leading strategic development and project management for Perth’s largest marketing and management teams, defining customer experience strategy in often disruptive business categories. In 2019 Nicole joined HBF as the business embarked on a company-wide member-centric transformation. Service, product and technology improvement programmes require complex cross-functional collaboration, which Nicole leads with a unique blend of enthusiasm, innovation and pragmatism.
Nicole holds a Bachelor of Business (Marketing and International Business) from the University of Technology, Sydney. Since moving to Perth Nicole has worked with Curtin University in various capacities, including sessional academic roles at both the Perth and Hong Kong campuses. Sharing practical, real-world experience with business school students is Both enjoyable and valuable for Nicole, who has two young boys of her own who hope to study at Curtin University one day!